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CAF Innovation Showcase - The power of Intention over Attention: Why online communities are on the rise
Online communities like those found on Reddit have attracted global attention in recent months, transcending the corners of the internet and impacting real-world culture. But the role of community in the online ecosystem is not new. These spaces have long been home to the internet’s most passionate and highly engaged interactions, and they represent an immense opportunity for brands.

In this discussion, hear from the brand builders, storytellers, and creative experts leading the industry’s most impressive work as they discuss the role, relevance, and impact of online community on and off the internet, and the opportunity for brands to embrace these spaces in a meaningful, authentic way.

Jun 17, 2021 03:00 PM in Central Time (US and Canada)

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