The AERC Marketing Team will host a session covering top marketing and communication initiatives achieved throughout the last half of 2020 as well as an outlook on what’s next in 2021. The session will speak to media outreach, the updated consumer website, the re-design process and consumer survey project undertaken to complete the residential label. The AERC Marketing Team will offer a look ahead at what’s next in 2021 including the completion of the residential label, the launch of the awning and roller shutter program and the marketing action items planned for its promotion, and more.
In addition, the AERC Marketing Team will provide a high level overview of its partnership with the Consortium for Energy Efficiency (CEE) on the Lighting & Home for Tomorrow competition. During the presentation, the team will highlight AERC members who entered projects in the competition, any winners, and major takeaways from this year-long competition.